Blue Nile Inc Essay Example | Topics and Well Written Essays - 500 words

Blue Nile Inc - Essay Example However, I would like to point out that it has produced very outstanding financial records as was proved by its balance sheet and cash flow. Besides, it has resorted to offering high quality diamond and jewelry products to its clients. This has been coupled with the provision of more competitive services. This is a good strategy which might enable the company to win the confidence of its clients as they seek to consider it as the company of choice amongst its competitors. The other indication for the company’s competitiveness is based on the fact that it has resorted to offering its shoppers with adequate information and guidance when conducting their purchases. This has made it possible for them to get the right information on what to acquire (Gomez-Mejia et al, 128). It is for this reason that the company has had a powerful competitive strength assessment. According to the assessment, the company has realized a high level of manufacturing, customer service, distribution, product innovation and quality production capabilities. Thus, it generated an overall weighted strength rating of 5.59. This is outstanding. ii. The company should consider counteracting the stiff competition from established firms who have conquered online diamond and jewelry business. This will increase its chances of enjoying a larger share of the online market. i. It should establish physical stores in which the shoppers can get access of its variety of commodities which are supplied to them. This will be a good idea for the company as it will make it possible for the company to be efficient and reliable in its supply. ii. The company should heavily invest on sales promotions. Meaning, it should advertize its services to all its target clients. Thus, they will get information about the existence, uses, benefits and quality of the products it deals in (Gomez-Mejia et al,

Why are UFOs still a mystery Essay Example | Topics and Well Written Essays - 1250 words

Why are UFOs still a mystery - Essay Example There are many possible explanations as to why UFOs are still a mystery, some of which are discussed here. An unidentified flying object, UFO is â€Å"an object or light, reportedly seen in the sky, whose appearance, trajectory, and general dynamic and luminescent behavior do not readily suggest a logical, conventional explanation† (UFO). According to general belief, UFOs are spaceships, belonging to extraterrestrial life, or aliens. However, it is important to note that all unidentified objects in the sky need not necessarily belong to aliens. Many UFOs mistaken to be spaceships were actually found to be weather balloons or military airplanes. There have been many instances, however, where the appearance of a UFO could not be explained based on rational terrestrial phenomena, and it is believed that these can only be alien spacecrafts or flying saucers. Many instances of alien sightings on earth, have also been reported. For instance, a farmer and two members of the Mutual UF O Network, MUFON were reported to have seen a three-foot tall alien in Southeast US (Keen). In another event that occurred about 69 years ago over Los Angeles during the Second World War, a seemingly unidentifiable flying object was observed in the sky while the West Coast was preparing for an air raid, . Around 1,400 shells were fired at it. Yet, it managed to remain in flight â€Å"despite an intense artillery barrage that lasted 25 minutes† (Linkhorn). This incident was soon forgotten and was later revived as a â€Å"possible UFO event (Linkhorn). Describing the event and the UFO observed then, Bruce Maccabee, a UFO researcher states, â€Å"The technology goes beyond what we have† (qtd. in Linkhorn). Due to technological as well as intellectual limitations, the presence of extra terrestrial life and flying saucers will always remain a mystery. Nevertheless, the UFO sightings on earth do need further investigations to ascertain whether or not they belong to alien be ings. In spite of video and photographic proofs, apart from eye witnesses, UFOs still remain a mystery. The possible reasons as to why UFOs are still a mystery could be the absence of sound and rational evidence in favor of flying saucers. Inconsistent records, improper reporting by eyewitnesses, and governmental cover-ups may also be held responsible. From another perspective, it may also be assumed that UFOs especially flying saucers belonging to extra terrestrials do not really exist, and that they are actually fake stories perpetrated in order to hide military secrets. 1. Improper reporting and inconsistent records Improper reporting by witnesses of UFOs, hoax reports and lack of consistent records is one of the major reasons behind the prevalence of UFO mysteries. While innumerable sightings are reported worldwide, not all witnesses report a single incident with uniformity. This instigates doubt and disbelief in their existence. However, the witnesses and reporters cannot be bl amed for the lack of accurate information. Humans are bound by physical limitations. Furthermore, UFOs travel at extremely swift speeds. It is difficult to assimilate accurate details when confronted with a UFO sighting. Moreover, owing to the high velocities of these objects, they are reported to be seen at many different locations simultaneously. According to Peter Davenport, the executive director of the National UFO Reporting Center: It appears these things are capable of traveling at unimaginably high velocities. So a UFO that’s seen over Wenatchee can be over Florida or the Ivory Coast, I believe, certainly within minutes, and possibly